The Origin Story of The Try Guys at BuzzFeed
Introduction
The Try Guys have become a prominent name in digital content creation, but their journey began at BuzzFeed, where they initially collaborated on a simple yet engaging concept. Understanding how they came together and what their original concept was can provide insight into their success and impact on online media.
Details
- Formation of the Group
- The Try Guys were formed at BuzzFeed in 2014.
- Originally, they were part of BuzzFeed’s video team, focusing on creating content that resonated with a young audience.
- The group consisted of four members: Keith Habersberger, Ned Fulmer, Zach Kornfeld, and Eugene Lee Yang.
- The Try Guys were formed at BuzzFeed in 2014.
- Original Concept
- The initial concept that brought The Try Guys together revolved around trying new activities, often outside their comfort zones.
- Their first video featured them trying on women's makeup, a theme that would resonate heavily with their audience.
- This format allowed for humor, vulnerability, and relatability, as viewers enjoyed watching the guys navigate experiences they were unfamiliar with.
- The initial concept that brought The Try Guys together revolved around trying new activities, often outside their comfort zones.
- Characteristics of Their Content
- Their content was designed to be light-hearted, entertaining, and educational.
- They aimed to highlight the importance of stepping outside of one’s comfort zone through humorous challenges.
- Each member brought his unique perspective and personality, creating a dynamic group chemistry that appealed to viewers.
- Their content was designed to be light-hearted, entertaining, and educational.
- Initial Reception
- The initial videos generated significant buzz on social media, contributing to the rapid rise of their popularity.
- The combination of different personalities and the relatability of their challenges attracted a wide audience.
- The success of their first video led to additional episodes and challenges, further solidifying their identity within BuzzFeed’s content strategy.
- The initial videos generated significant buzz on social media, contributing to the rapid rise of their popularity.
- Evolution Beyond BuzzFeed
- Due to their growing popularity and desire for creative freedom, The Try Guys left BuzzFeed in 2018.
- They established their independent brand, allowing them to expand their content and explore various projects, including their YouTube channel and merchandise.
- Their original concept evolved into a broader scope of content that includes documentaries, live tours, and more personal storytelling.
- Due to their growing popularity and desire for creative freedom, The Try Guys left BuzzFeed in 2018.
Conclusion
The Try Guys emerged from BuzzFeed with a distinctive concept that not only showcased their personalities but also connected with audiences on a personal level. Their journey reflects a successful blend of humor, experimentation, and creativity, allowing them to transition from a BuzzFeed novelty to a powerful independent brand in digital media.