The Try Guys
 · 2 min read
 · Michael Faxon
Table of contents

The Try Guys Evolution: Key Milestones Post-BuzzFeed

Introduction

Since their departure from BuzzFeed in 2018, The Try Guys—comprising Ned Fulmer, Keith Habersberger, Zach Kornfeld, and Eugene Lee Yang—have embarked on an exciting journey that has seen substantial growth and transformation in their content. This article delves into significant milestones and changes that have shaped The Try Guys' brand and offerings since becoming independent creators.

Details

  • Launching Their Own Production Company

    • The Try Guys established 2nd Try LLC, enabling them to maintain creative control over their content and explore diverse projects outside of BuzzFeed's platform.
    • This shift facilitated greater autonomy in their video production, content themes, and scheduling.
  • Expanding their YouTube Channel

    • They significantly increased their upload frequency, introducing new formats such as vlogs, behind-the-scenes footage, and deeper dives into thematic content.
    • The Try Guys began to feature collaborative videos with other creators, further broadening their audience reach.
  • Diverse Content Themes

    • Experimentation with various content types beyond just "trying things," including lifestyle, personal stories, and serious discussions about mental health, body image, and social issues.
      • They produced content critiquing cultural phenomena, enhancing engagement through relatable discussions.
      • The introduction of mini-documentaries and narrative-driven series showcased their storytelling capabilities.
  • Merchandising Ventures

    • The Try Guys launched their own merchandising line featuring apparel and branded accessories, allowing fans to connect with them on a personal level while generating additional revenue.
      • Their merchandise often reflects their unique humor and the themes they explore in their videos.
  • Podcasting and Audio Content

    • They introduced "The TryPod," a podcast where they share stories, experiences, and insights, giving fans a more personal connection to the creators.
      • Episodes cover a wide range of topics, including behind-the-scenes stories of their YouTube career and discussions on wider societal themes.
  • Navigating Critical Moments

    • During Ned Fulmer’s departure in late 2022 due to personal controversies, The Try Guys managed to navigate the situation with transparency and empathy towards their audience.
      • They openly addressed the incident in videos, reinforcing their commitment to authenticity.
  • Engaging with the Fanbase

    • The Try Guys have increasingly involved fans through Q&A sessions, live streams, and social media engagement, solidifying a loyal community around their brand.
      • Regular updates on their journeys also help to foster a closer connection with their audience.
  • Exploring Other Media Ventures

    • They have expanded into television, working on pitch projects that include a potential scripted series, illustrating their commitment to branching out into new formats and platforms.
      • Their participation in various media events has kept them on the cultural radar.
  • Documentary Filmmaking

    • The Try Guys ventured into documentary projects that highlight critical social issues, promoting awareness and discussion within their fanbase.
      • This step reflects their maturity as creators and their desire to use their platform for advocacy.

Conclusion

Overall, The Try Guys have undergone a transformative journey since leaving BuzzFeed, marked by significant milestones that underscore their evolution as independent content creators. From launching their production company to diversifying their content and engaging deeply with their fanbase, they have successfully navigated the challenges of independence and continue to thrive in the digital space. Their growth reflects not only their adaptability but also their commitment to authenticity and storytelling in a rapidly changing media landscape.