The Try Guys
 · 2 min read
 · Jim Carry-on
Table of contents

The Evolving Dynamics of The Try Guys Post-BuzzFeed

Introduction

The Try Guys, originally a quartet of content creators formed under BuzzFeed, made a significant transition by leaving the organization and building their own brand. This shift had far-reaching implications not only on their creative freedom but also on their interpersonal dynamics and business approach. This article delves into the changes in their dynamics post-BuzzFeed, providing insight into how their relationships and work philosophies were impacted.

Details

  • Increased Creative Freedom

    • They gained full control over their content, allowing them to explore broader themes and topics without restrictions.
    • The shift enabled them to establish their own unique brand identity, developing a distinct voice separate from BuzzFeed.

  • Enhanced Collaboration

    • The departure fostered a collaborative environment, allowing them to freely share ideas and concepts without administrative hurdles.
    • They began exploring solo projects while still supporting each other's individual creative ventures, prompting more diverse content.

  • Strengthened Professional Bonds

    • The separation from BuzzFeed led to a heightened sense of teamwork, as they navigated the challenges of entrepreneurship together.
    • As they grew their brand, the mutual reliance on each other helped reinforce their trust and collaboration.

  • Introduction of New Partnerships

    • The Try Guys began working with outside creators and brands, diversifying their content through collaborations that they were previously unable to pursue.
    • This exposure to new ideas and styles enriched their content and helped in attracting broader audience demographics.

  • Navigating Public Expectations

    • After leaving BuzzFeed, they faced both the challenge and opportunity of managing public perceptions of their brand identity.
    • The transition required them to communicate their mission and values more clearly than ever to maintain audience engagement.

  • Focus on Business Operations

    • As a standalone brand, they needed to learn about and implement various business strategies, which brought on a new dynamic of decision-making and leadership.
    • This change introduced structure and accountability, making them approach their projects with a more formalized strategy.

  • Response to Challenges and Criticism

    • With increased visibility came heightened scrutiny, prompting them to develop resilience and adaptability in the face of challenges.
    • They became more open to addressing controversies and adapting their content in ways that resonate with their audience.

  • Personal Growth and Development

    • Each member experienced individual growth, both personally and professionally, leading to deeper friendships as they supported one another through the ups and downs of their new journey.
    • Their personal experiences started to be woven into their content, allowing for more authenticity and connection with their audience.

Conclusion

The dynamics of The Try Guys evolved significantly after their departure from BuzzFeed. The transition to a self-owned brand not only provided them with creative freedom but also fostered deeper collaboration and stronger professional relationships. Their journey has been marked by challenges that prompted personal and collective growth, ultimately allowing them to create content that is more authentic and engaging for their audience. These changes highlight the impact of transitioning from corporate structures to independent creation in the ever-evolving landscape of digital media.