The Try Guys: Expanding Horizons Beyond BuzzFeed
Introduction
After departing from BuzzFeed in 2018, The Try Guys—comprised of Keith Habersberger, Ned Fulmer, Zach Kornfeld, and Eugene Lee Yang—embarked on a journey of creative independence. Their transition allowed them to explore new content avenues, establish themselves as a distinct brand, and cultivate a more diverse array of content. This article delves into the various ways The Try Guys have diversified their content since leaving BuzzFeed.
Details
-
Establishment of Try Guys LLC
- The Try Guys formed their own production company, allowing for greater creative freedom.
- This entity manages their digital platform, social media, and burgeoning merchandise line.
-
YouTube Channel Evolution
- They intensified their YouTube efforts, creating more original series that differ from their BuzzFeed roots.
- Introduction of shows like "Try DIY," focusing on various do-it-yourself projects and crafts.
- "Try Cooking," which showcases their culinary experiments and experiences in the kitchen.
- Enhanced editing and production quality, resulting in more polished and engaging content.
- They intensified their YouTube efforts, creating more original series that differ from their BuzzFeed roots.
-
Podcast Ventures
- Launched "The TryPod," a podcast that explores personal stories, behind-the-scenes content, and candid discussions among the members.
- This platform allows for deeper connection with fans and showcases their personalities beyond video content.
- Launched "The TryPod," a podcast that explores personal stories, behind-the-scenes content, and candid discussions among the members.
-
Merchandising and Branding
- The Try Guys have capitalized on their popularity by launching an official merchandise line.
- Items range from clothing to home goods, reflecting their playful and relatable humor.
- Collaboration with various brands has further expanded their market reach, including partnerships for exclusive merchandise.
- The Try Guys have capitalized on their popularity by launching an official merchandise line.
-
Wider Social Media Presence
- Increased engagement across platforms like Instagram, TikTok, and Facebook to diversify content forms.
- Utilizing TikTok to engage younger audiences with short, humorous skits, challenges, and behind-the-scenes snippets.
- They regularly encourage fan interaction through Q&As and social media challenges.
- Increased engagement across platforms like Instagram, TikTok, and Facebook to diversify content forms.
-
Diverse Content Themes
- Tackled broader themes within their videos, including mental health, body positivity, and social issues.
- For example, content addressing LGBTQ+ rights and personal experiences has resonated strongly with audiences.
- Engaged in various adventures and escapades such as travel vlogs, collaborations with other creators, and more extreme activities like extreme food challenges.
- Tackled broader themes within their videos, including mental health, body positivity, and social issues.
-
Live Events and Tours
- Produced live shows featuring The Try Guys as they perform skits and share stories with fans.
- These events have enabled direct interaction with fans and expanded their audience reach.
- Planning for more immersive experiences that include meet-and-greets and interactive segments.
- Produced live shows featuring The Try Guys as they perform skits and share stories with fans.
Conclusion
The Try Guys have brilliantly diversified their content since leaving BuzzFeed, evolving beyond their original format to explore an expansive range of experiences and themes. Their commitment to creativity is evident in their new YouTube series, successful podcast, and the strategic use of social media. By launching their brand and engaging with audiences directly through merchandise and live events, The Try Guys continue to connect with fans in innovative and meaningful ways.