The Try Guys
 · 2 min read
 · Beyon-sleigh
Table of contents

The Try Guys' Journey: From BuzzFeed to Independent Creators

Introduction

The Try Guys, known for their comedic and insightful videos about trying various experiences, made a notable transition from BuzzFeed to creating independent content. This move has intrigued fans and industry observers alike. Understanding what motivated this change requires a closer look at their reasons, experiences, and aspirations.

Details

  • Desire for Creative Control

    • The Try Guys wanted to have full creative ownership over their work, allowing them to explore a wider range of content and topics.
    • At BuzzFeed, they often had to adhere to company policies and guidelines, which could restrict their creative vision.

  • Pursuit of Authenticity

    • By going independent, The Try Guys aimed to present more authentic and personal narratives without corporate constraints.
    • This transition allowed them to connect more deeply with their audience, fostering a genuine rapport.

  • Financial Incentives

    • Operating independently opened opportunities to monetize their content directly through multiple platforms, such as YouTube and merchandise sales.
    • As independent creators, they could negotiate better deals and retain a larger portion of their earnings.

  • Brand Development

    • The desire to develop their brand beyond just being known as BuzzFeed personalities was a major motivator.
    • They aimed to create a stronger identity that emphasized their individuality as creators and entrepreneurs.

  • Audience Engagement

    • Moving away from BuzzFeed offered a chance to engage with their audience on a more personal level through direct feedback and interactive content.
    • Independent platforms like their own YouTube channel allowed for tailored content that resonated more with their fanbase.

  • Personal Growth and Challenges

    • The transition was also about personal growth, embracing the challenges of managing a creative business.
    • By stepping out on their own, they confronted the fears and uncertainties inherent in independent entrepreneurship, which contributed to their evolution as creators.

  • Experimentation Opportunities

    • Independent status allowed them to experiment with different formats, themes, and types of content without the fear of stepping on corporate toes.
    • They have since branched out into various projects, such as podcasts and live shows, reflecting a broadened scope of creative expression.

Conclusion

The Try Guys transitioned from BuzzFeed to independent content creation motivated by the desire for creative control, authenticity, financial security, brand development, personal growth, audience engagement, and the opportunity for experimentation. This shift marks a significant evolution in their careers, allowing them to align their creative pursuits more closely with their values and aspirations as content creators.