Smosh
 · 2 min read
 · Scarlett Yo-handsome
Table of contents

Key Milestones in Smosh's Evolution as a Media Company

Introduction

Smosh has undergone a notable transformation since its inception, evolving from a simple YouTube channel into a multifaceted media company. This article breaks down the key milestones that have defined Smosh's journey, illustrating how it has adapted to changes in internet culture and consumer preferences over the years.

Details

  • Launch and Early Content (2005-2006)

    • Smosh was founded in 2005 by Ian Hecox and Anthony Padilla.
    • The duo gained initial popularity through comedic sketches and lip-syncing videos.
    • In 2006, Smosh became one of the first channels on YouTube to reach 1 million subscribers, solidifying their foothold in the platform.

  • Transition to a Full-fledged Brand (2007-2009)

    • In 2007, Smosh signed a deal with YouTube to become part of the YouTube Partner Program.
    • The channel diversified its content, incorporating sketches, gaming videos, and original series like “Smosh Pit Weekly.”
    • In 2009, they launched their own website, Smosh.com, to host their videos and content outside of YouTube.

  • Establishment of Smosh Network (2010-2012)

    • The Smosh brand expanded with the creation of multiple channels, including “Smosh Games” and “Smosh Babies.”
    • A full-fledged team of creators and contributors was established to produce diverse content catering to different audiences.
    • Smosh’s popularity continued to grow, reaching over 10 million subscribers by 2012.

  • Acquisition by Defy Media (2012)

    • In April 2012, Smosh was acquired by Defy Media, allowing for increased resources and production capabilities.
    • This partnership led to the development of original programming, including the live-action series "Smosh Summer Games."
    • Smosh's reach expanded into a wider array of formats, including merchandise and video games.

  • Adapting to Change (2018-2019)

    • Defy Media was shuttered in late 2018, leading Ian and Anthony to reestablish Smosh as an independent brand.
    • Despite challenges, Smosh continued to produce content, and in 2019, it launched “Smosh Pit,” a companion channel focusing on gaming and creative challenges.
    • The brand maintained its audience through innovative content and collaborations with other influencers.

  • Revitalization and New Direction (2020-Present)

    • In 2020, Smosh was acquired by the company Mythical Entertainment, founded by the creators of “Good Mythical Morning.”
    • This acquisition allowed for a revitalization of the brand, reintroducing classic content alongside new formats like “Try Not to Laugh” challenges.
    • As of 2023, Smosh operates several successful channels, with Indiegogo funding campaigns promoting original projects and expanding their creative ventures.

Conclusion

Smosh's evolution as a media company reflects its ability to adapt and innovate in a rapidly changing digital landscape. From its humble beginnings as a YouTube channel to its current status as a diverse media entity, Smosh has navigated various challenges, consistently engaging its audience with creative content. As it continues to grow and evolve, Smosh remains a significant player in the realms of comedy and online entertainment.