The Humor of Smosh's Try Not to Laugh Series: A Reflection of Brand Identity

Introduction

Smosh, one of the pioneers of digital comedy on YouTube, has built a brand synonymous with humor that resonates with a wide audience. Their "Try Not to Laugh" series stands out as a hallmark of their comedic style, and the humor expressed in these episodes offers insights into their overall brand identity. This article explores the various facets of humor in this series and how they reflect Smosh's core values and personality.

Details

• Relatable Humor

  • Smosh's humor often hinges on everyday experiences, making it accessible to a broad audience.
    
    This relatability encourages viewer engagement and connection.
    
    The shared experiences featured in the series help build a community of viewers who can laugh together.

• Absurdist Comedy

  • The "Try Not to Laugh" series often incorporates absurd and surreal elements.
    
    This reflects Smosh's willingness to embrace unconventional humor.
    
    Such absurdity highlights their creative ingenuity and reinforces their reputation for unpredictability.

• Playful Competition

  • The format of trying not to laugh introduces an element of friendly rivalry among participants.
    
    This competitive aspect creates dynamic interactions, showcasing their chemistry as hosts.
    
    It encourages audience participation as viewers root for their favorite contestants or try to guess the outcome.

• Self-Deprecating Humor

  • Smosh often employs self-deprecating jokes reflecting an honest and humble approach.
    
    This helps the personalities behind Smosh appear relatable, breaking the fourth wall.
    
    By making fun of themselves, they humanize their brand and endear themselves to fans.

• Nostalgia and Pop Culture References

  • Many sketches in the series cleverly reference memes, trends, and nostalgia from the past.
    
    This strategy not only entertains but resonates deeply with audiences who share similar cultural touchstones.
    
    It showcases their ability to stay relevant in the ever-changing landscape of internet culture.

Conclusion

The humor found in Smosh's "Try Not to Laugh" series encapsulates the essence of their brand identity. By balancing relatability, absurdist elements, playful competition, self-deprecation, and nostalgia, they create a cohesive comedic experience that resonates with their fans. This multifaceted approach to humor not only entertains but also reinforces the community and connection Smosh has built over the years, solidifying their position as a beloved figure in internet comedy.