Smosh
 · 2 min read
 · Brad Putt
Table of contents

The Evolution of Smosh: Types of Content and Their Growth

Introduction

Smosh has established itself as a pioneering force in online content creation since its inception in 2002. Originally starting as a comedy duo, Smosh has expanded its offerings significantly over the years to cater to changing audience preferences and the development of digital platforms. This article explores the various types of content produced by Smosh and examines how these formats have transformed throughout their journey.

Details

  • Foundational Content (2002-2010)

    • Comedy Sketches
      • Early content consisted mostly of short, humorous sketches and parodies of popular culture and internet memes.
      • Their early YouTube videos gained significant traction, showcasing their unique comedic style.
    • Flash Animation
      • A notable feature of their content was their use of Flash animations for quick, fun sketches.
      • This format allowed for creativity in storytelling while embracing the internet's animated culture.

  • Diversification of Content (2011-2015)

    • Let's Play Gaming Videos
      • With the rise of gaming content on YouTube, Smosh introduced gaming-related videos, including commentary and gameplay.
      • This expanded their audience and engaged fans of the gaming community effectively.
    • Interactive Series
      • Introduced "Smosh Pit" and other series that involved viewer participation, making content more interactive.
      • Developed series like "Try Not to Laugh" challenges, appealing to broader demographics.

  • Introduction of Unique Characters (2016-2019)

    • Character-Driven Series
      • Smosh started developing consistent characters within sketches, adding depth and continuity to their content.
      • They launched series like “Smosh Babies,” featuring child versions of their popular characters.
    • Serialized Storytelling
      • Developed longer story arcs in videos, showcasing character development and higher production values.
      • This shift emphasized narrative structure, allowing for more complex comedic storytelling.

  • Expansion into Narrative Content (2020-Present)

    • Join the Smosh Family
      • The introduction of additional Smosh members led to diverse new content formats, blending different styles and humor.
      • They also expanded into scripted series and movies, exploring various genres beyond comedy.
    • Social Media and TikTok Content
      • Adapted to the rise of TikTok and Instagram, creating shorter, engaging videos suitable for these platforms.
      • Focus on trends and challenges to stay relevant and entertain a younger audience.

  • Brand Collaborations and Merchandise

    • Collaborations with other influencers and brands helped to grow their reach beyond traditional content.
    • Launched merchandise lines based on popular characters and themes from their videos, creating a holistic brand experience.

Conclusion

Over the years, Smosh has evolved from simple comedic sketches into a multifaceted entertainment brand. By diversifying their content types and embracing new formats and platforms, they have maintained relevance and continued to engage audiences effectively. The journey of Smosh showcases the importance of adaptation in the rapidly changing landscape of online content creation.