PewDiePie
 · 2 min read
 · John Lemon
Table of contents

The Major Controversies Faced by PewDiePie Throughout His Career

Introduction

PewDiePie, one of the most well-known YouTubers globally, has enjoyed a meteoric rise to fame. However, his career has not been without significant controversies that have drawn media attention and scrutiny. This article delves into the major controversies that PewDiePie has faced, examining their contexts, implications, and effects on his brand and the broader YouTube community.

Details

  • Use of Racial Slur (2017)

    • In a live stream while playing PUBG, PewDiePie used a racial slur when frustrated.
      • The incident sparked widespread backlash across social media platforms, leading to calls for accountability.
      • Many criticized him for perpetuating racist language, resulting in a temporary tarnish of his reputation.
    • The controversy led to a mass discussion about accountability and sensitivity in the gaming community.
      • PewDiePie later issued an apology, expressing remorse for his choice of words.
  • Anti-Semitic Jokes (2017)

    • PewDiePie faced significant backlash after he included anti-Semitic imagery in a video.
      • In a video featuring Fiverr gigs, he paid two men to hold up a sign that read "Death to all Jews."
      • This sparked outrage and resulted in his removal from YouTube’s Google Preferred advertising program.
    • The incident fueled debates about the boundaries of humor and the responsibilities of content creators.
      • PewDiePie argued that he was merely trying to showcase the absurdity of certain gigs, but the damage was already done.
  • T-Series Rivalry and "Subscribe to PewDiePie" Campaign

    • The rivalry with Indian music channel T-Series led to a series of memes and a viral campaign.
      • The catchphrase "Subscribe to PewDiePie" became a rallying cry among his fanbase.
      • However, it escalated into a toxic rivalry laden with hostility, with some fans engaging in harmful acts in PewDiePie’s name.
    • The situation took a dark turn when a shooter at a New Zealand mosque referenced PewDiePie during an attack.
      • Although PewDiePie condemned the actions and distance himself from the perpetrator, the association lingered, impacting his public image.
  • Controversial Comments on Mental Health and Gaming (2019)

    • In a video, PewDiePie made dismissive remarks about mental health.
      • This led to uproar within the community that took issue with the trivialization of serious issues.
      • Fans expressed disappointment as a significant portion of his audience struggles with similar problems.
    • The backlash highlighted the ongoing conversation about mental health awareness in gaming circles.
      • PewDiePie eventually acknowledged the feedback and attempted to provide more thoughtful content around the subject.
  • Allegations of Racism and Insensitivity in Video Content

    • Over the years, PewDiePie has faced allegations regarding his general insensitivity in multiple videos.
      • These accusations often pointed to his usage of potentially offensive humor that some found problematic.
      • Reactions from media commentators and social justice advocates often labeled his content as “toxic.”
    • The controversies forced PewDiePie to evaluate and adjust his content approach.
      • A significant portion of his fanbase expressed the desire for more respectful and constructive content.

Conclusion

Throughout his career, PewDiePie has faced multiple controversies that challenged his image and prompted discussions on important social issues such as racism, mental health, and the ethics of humor. Each incident has left a mark, influencing not only his brand but also the wider perceptions of content creation on platforms like YouTube. Despite the controversies, PewDiePie's resilience and adaptability have allowed him to maintain a substantial following in the ever-evolving digital landscape.