Michelle Phan
 · 2 min read
 · Sylvester Stallonewolf
Table of contents

The Art of Storytelling in Michelle Phan's Makeup Tutorials

Introduction

Michelle Phan, a pioneer in the world of beauty vlogging, is not just known for her makeup skills but also for the captivating storytelling elements she incorporates into her tutorials. These elements transform her videos from standard how-tos into engaging narratives that capture and maintain the viewers' attention. In this article, we will explore the various storytelling techniques Phan employs to create a compelling viewer experience.

Details

  • Personal Narratives

    • Michelle often shares personal anecdotes or experiences related to the makeup looks she is creating.
    • This connection establishes a relatable and vulnerable persona, helping viewers feel more connected to her.
    • By sharing her journey or the stories behind specific looks, she invites the audience into her world.

  • Character Development

    • Phan occasionally introduces themed looks inspired by characters from pop culture or her own imagination.
    • Each character is given a backstory that adds depth to the makeup tutorial, allowing viewers to immerse themselves in the narrative.
    • This technique transforms the tutorial into a mini character study, enriching the overall experience.

  • Visual Storytelling

    • The use of strong visual elements in her tutorials — including color schemes, filters, and props — reinforces the story she wants to tell.
    • These visuals create an atmosphere that aligns with the tale being woven, enhancing the engagement factor.
    • Phan often employs slow-motion sequences and close-up shots to highlight key moments in her storytelling.

  • Emotional Arc

    • Each tutorial typically follows an emotional journey, beginning with a problem or dilemma (e.g., facing a challenging situation).
    • Phan builds tension through her narrative, engaging viewers as they anticipate the resolution (the finished makeup look).
    • This arc makes the tutorial feel like a story with a beginning, middle, and end, keeping viewers invested throughout.

  • Interactivity and Community Building

    • Phan encourages her audience to share their own stories and experiences related to the looks she presents.
    • She often poses questions or prompts that invite viewers to engage, fostering a sense of community and shared experiences.
    • This interactive approach not only enhances viewer engagement but also creates a platform for dialogue and connection among viewers.

  • Sound and Music

    • Music plays a crucial role in storytelling, and Phan carefully selects tracks that complement the mood and themes of her videos.
    • Sound effects and voiceovers can emphasize emotional moments, enhancing the storytelling aspect and drawing in viewers.
    • The rhythm of the tutorial can align with the pacing of the narrative, making the viewing experience cohesive.

Conclusion

Michelle Phan adeptly blends various storytelling elements into her makeup tutorials, transforming mundane task demonstrations into engaging narratives. Through personal anecdotes, character development, visual storytelling, emotional arcs, interactive community-building, and carefully curated soundscapes, she crafts an immersive viewer experience that resonates deeply. By employing these techniques, Phan not only captivates her audience but also enhances her impact in the beauty community.