Michelle Phan
 · 2 min read
 · Harrison Fordable
Table of contents

The Evolution of Michelle Phan's Makeup Approach: Trends She Has Championed

Introduction

Michelle Phan, a pioneer in the online beauty community, has been a formidable force in shaping makeup trends since her rise to fame through YouTube. With a career spanning over a decade, her approach to makeup has transformed significantly, reflecting broader changes in beauty standards, consumer preferences, and technology. This article delves into the specifics of how her approach has evolved and the trends she has championed throughout her journey.

Details

  • Early Influences and Natural Aesthetics (2007-2013)

    • Focus on natural beauty
      • Michelle's early tutorials emphasized how to enhance one’s natural features rather than mask them.
      • Her iconic "natural glam" look included neutral eyes and soft lips, which resonated with many viewers.
    • Introduction of DIY techniques
      • She often showcased DIY makeup solutions, making beauty accessible to everyone.
      • Tutorials like her "How to Create a Perfect Eyebrow" illustrated personalized techniques that were easily replicable.

  • Embracing High-Definition (2013-2015)

    • Shift towards more polished looks
      • As makeup artistry gained popularity, Michelle began adopting more sophisticated techniques, including contouring.
      • Tutorials included looks inspired by celebrities, leading to an increase in dramatic styles.
    • Adoption of high-definition products
      • She promoted makeup that filmed well, introducing a generation to products that minimize shine and enhance texture on camera.
      • High-definition beauty became a staple in her content, appealing to budding makeup artists and casual viewers alike.

  • Integration of Cultural Diversity (2015-2018)

    • Championing inclusive beauty
      • Michelle embraced and celebrated diversity through her platform, introducing tutorials for a myriad of skin tones and cultural beauty standards.
      • Her series on Asian beauty rituals and techniques highlighted the importance of representation in the beauty industry.
    • Collaborations
      • Partnered with beauty influencers from various backgrounds to broaden the appeal of her channel.
      • These collaborations reinforced her commitment to inclusivity in beauty.

  • Rise of Minimalism and Sustainability (2019-Present)

    • Evolution towards minimalistic beauty
      • Michelle shifted her approach towards promoting a "less is more" philosophy, advocating for minimalist makeup routines that prioritize skin health.
      • Tutorials have included skincare-first regimes, emphasizing a glowing, dewy look that values health over heavy application.
    • Focus on sustainability
      • Currently, she champions eco-friendly brands and products that reduce waste.
      • Educational content on sustainable beauty practices and ethical purchasing has become a key aspect of her channel.

Conclusion

Michelle Phan's makeup approach has undergone significant transformation from her early days of natural aesthetics to a more inclusive and sustainable philosophy. Throughout her career, she has not only followed trends but has also played a pivotal role in shaping them. By championing diversity and moving towards minimalism and sustainability, she continues to influence the beauty industry and inspire a new generation of makeup enthusiasts.