Jeffree Star
 · 2 min read
 · George Harrislawn
Table of contents

Notable Collaborations of Jeffree Star with Influencers and Brands

Introduction

Jeffree Star, a prominent figure in the beauty industry, has made significant waves through various collaborations with both beauty influencers and established cosmetic brands. These partnerships have not only expanded his brand but also influenced beauty trends globally. This article delves into some of the most notable collaborations that have marked his career.

Details

  • Collaboration with Shane Dawson

    • Conspiracy Collection (2019)
      • This collaboration was one of the most anticipated in the beauty community.
      • Central pieces included the "Conspiracy" eyeshadow palette and various merch items.
      • The partnership was encapsulated in the YouTube documentary series "The Beautiful World of Jeffree Star," documenting the creative process behind the collection.
    • Impact on Sales
      • The collection broke sales records, selling out within minutes and highlighting the power of influencer collaborations.

  • Partnership with Morphe

    • Morphe x Jeffree Star Collection
      • This collaboration featured a makeup brush collection and a range of eyeshadow palettes.
      • Known for high-quality products at affordable prices, Morphe's collaboration with Star brought a professional touch to makeup application.
    • Morphe Store Appearances
      • Star's appearances at Morphe stores during the launch increased foot traffic and engaged fans directly with the products.

  • Collaboration with Manny MUA

    • Highlighting the Friendship
      • Though often centered around a long-standing friendship, the collaboration showcased their joint passion for makeup.
      • This partnership brought to life a makeup collection named after their friendship, including products like lipsticks and highlighters.
    • Community Response
      • Their collaboration was especially notable in terms of community response, uniting fans of both influencers.

  • Holiday Collection with Jeffree Star Cosmetics

    • "Winter Wonder" Collection
      • Featuring limited edition holiday-themed products like lipsticks, eye shadow palettes, and highlighters.
      • Collaborated with various influencers to create a buzz through reviews and makeup tutorials during the holiday season.
    • Influencer Integrations
      • Created a strategy where multiple beauty influencers showcased the collection, driving engagement and excitement for the launch.

  • Collaboration with Beautylish

    • Special Edition Item Launches
      • Jeffree partnered with Beautylish to release exclusive products, including the "Blood Sugar" Palette, which became a cult favorite.
      • Enhanced the availability of his products, bringing them to a wider audience through a trusted retailer.
    • Special Promotional Events
      • Participated in events that allowed direct interaction with fans and the beauty community, further cementing his influence.

Conclusion

Jeffree Star's collaborations with beauty influencers and brands have played a pivotal role in shaping not only his brand but the beauty industry as a whole. These partnerships have led to record-breaking sales, innovative products, and a strong community connection, demonstrating the impact that well-executed collaborations can have in the modern beauty landscape.