Huda Kattan
 · 2 min read
 · Emma Stoned
Table of contents

The Genesis of Huda Beauty: A Look at Its First Products and Public Reception

Introduction

Huda Beauty, founded by beauty entrepreneur Huda Kattan, rapidly became one of the most recognizable names in the cosmetics industry. Launched in 2013, the brand began with a few key products that set the stage for its meteoric rise. This article explores the first products released under Huda Beauty and how they were received by the public.

Details

  • Initial Launch in 2013:

    • The first product line introduced by Huda Beauty consisted of false eyelashes.
      • Huda Kattan's extensive experience in makeup artistry led to the creation of a diverse range of high-quality false lashes called "Huda Beauty Lashes."
      • The initial collection featured several styles tailored for different looks, ranging from natural to dramatic.
    • In the same year, Huda Beauty also expanded its product offerings with liquid lipsticks.
      • The Liquid Matte Lipstick line debuted with a variety of shades that emphasized long-lasting wear and a comfortable matte finish.
      • These lipsticks were specifically formulated to be lightweight and non-drying, appealing to the modern consumer.

  • Public Reception:

    • The false eyelashes achieved immediate popularity and credibility in the beauty community.
      • Huda leveraged her social media influence on platforms like Instagram and YouTube to promote her products, resulting in a rapid grassroots following.
      • Beauty influencers and makeup artists praised the lashes for their quality and ease of application, which led to word-of-mouth marketing that significantly boosted sales.
    • The Liquid Matte Lipsticks were similarly well-received.
      • Consumers appreciated the rich pigmentation and the extensive selection of shades, which resonated with diverse skin tones.
      • Product reviews highlighted their long-lasting formulas without the uncomfortable dry feel typical of many matte lipsticks at the time.

  • Milestones and Expansion:

    • Following the success of the initial launches, Huda Beauty quickly expanded its product range.
      • Within a year, the brand added more cosmetics, including eyeshadow palettes, highlighters, and foundations.
      • Each new product release usually sparked excitement on social media and was often sold out within hours.
    • Huda Beauty established a unique brand identity that resonated globally.
      • The emphasis on diversity, high quality, and trendy aesthetics helped the brand cultivate a loyal customer base.
      • Huda Kattan's approach to marketing and engagement through tutorials and sneak peeks of upcoming products kept consumers eagerly anticipating new launches.

Conclusion

Huda Beauty's launch with false eyelashes and Liquid Matte Lipsticks not only laid a strong foundation for the brand but also showcased Huda Kattan's ability to connect with beauty enthusiasts. The successful reception of these products marked the beginning of a beauty empire that continues to thrive today, making Huda a powerhouse in the cosmetics industry.