Addison Rae
 · 2 min read
 · Elon Dusk
Table of contents

Addison Rae's Journey to Music Stardom: Steps Beyond Social Media Fame

Introduction

Addison Rae, once primarily known for her vibrant social media presence, has made major strides to establish herself as a serious artist in the music industry. With a growing fanbase seeking more than just TikTok videos, Rae has been strategically expanding her repertoire and honing her craft to be taken seriously as a musician. Here, we explore the various steps she has taken in her journey towards musical legitimacy.

Details

  • Diversifying Her Skills

      • Rae has been vocal about her passion for music, pushing her to take formal vocal lessons.
        • She has collaborated with seasoned artists and musicians to refine her sound and learn the intricacies of music production.
  • Releasing Original Music

      • She debuted with singles like "Obsessed," which showcases her ability to write and perform original music.
        • The release of original tracks aims to establish her presence and brand in the music industry, beyond covers and remixes.
  • Collaborating with Established Artists

      • Collaborating with well-known figures in the music industry demonstrates her commitment to seriousness and professionalism.
        • These strategic partnerships help her tap into their fanbases, enhancing her visibility and credibility as a musician.
  • Investing in Music Videos and Promotion

      • Rae has invested significantly in high-quality music videos that amplify her singles, creating a professional aesthetic.
        • Marketing her music through various platforms, including social media and traditional avenues, shows her understanding of the industry.
  • Performing Live

      • She has taken to performing live at events and concerts, which proves her skills in “real-life” scenarios.
        • Engaging with fans in person builds a stronger connection and establishes her as a serious performer.
  • Creating a Distinct Brand Identity

      • Rae has worked on developing a unique image and musical style, separating her artistic identity from her social media influencer persona.
        • Her branding efforts include consistent thematic elements across her music, visuals, and public appearances.
  • Utilizing Social Media for Music Engagement

      • While leveraging her social media fame, Rae uses platforms to engage music fans, teasing new releases, and sharing behind-the-scenes content.
        • This approach helps convert her vast follower base into interested music fans, demonstrating her savvy understanding of both worlds.
  • Receiving Industry Recognition

      • Gaining attention from music critics and industry professionals indicates her progress and acceptance within the music community.
        • Nominations for awards and recognition in notable publications serve to legitimize her as a serious artist.

Conclusion

Addison Rae's journey from social media stardom to becoming a serious artist is marked by her notable efforts in skill development, strategic collaborations, and active engagement in the music scene. By taking these calculated steps, she not only appeals to her existing audience but also establishes credibility among music enthusiasts and industry professionals alike. With a strong foundation now in place, it will be fascinating to see how her musical career continues to evolve.